[singlepic id=49 w=320 h=240 float=left]Keeping the area around your business clean and well-kept with sidewalk cleaning and window washing shouldn’t be an afterthought.
The appearance of your building, it’s windows, the façade, and the surrounding area are a reflection on both you and your business. After all, no one wants to shop where it’s dirty. The results from a 2011 Morpace Omnibus survey make this perfectly clear.
Morpace surveyed 1,000 consumers to find out how much of an impact a retail store’s physical appearance from the street has on their decision to enter. Specifically, how important is the “look” in comparison to level of service and cost.
They found out that physical appearance matters significantly, regardless of whether you own a mom-and-pop store or work for a big-box retailer. Focusing on the outside presentation of the building tells consumers about the type of customer service to expect.
In fact, over two-thirds of consumers who participated in the survey said they have avoided a place of business based on its external appearance. Moreover, one-half of consumers (52 percent) avoided a business altogether because it looked dirty from the outside.
Before you begin to think it has more to do with customer loyalty than the look of your business, the survey found that approximately 80 percent of consumers are open to shopping at new places. However, cleanliness and organization are as important as customer service and cost when selecting a new place to patronize.
As you review the exterior of your business, keep in mind that pressure washing and sidewalk cleaning improve the overall look of your area. Well-maintained shopping centers and commercial properties are less likely to be the target of vandalism and offer a more inviting feel to customers.
Ultimately, your customers may decide whether they will shop at your store based on its presentation from the street. That means creating the right environment both inside and outside your place of business. That’s where we come in.
CleanFast USA offers exterior cleaning and pressure washing services to shopping center owners and managers. We take great pride in providing reliable and outstanding pressure washing service. For more information about our services, browse our website, read our blog, or give us a call.